Last Modified Date: January 2022
1. Cookies, Anonymous Identifiers, Web Beacons, and Other Internet Tracking Technology
We utilize Cookies, Anonymous Identifiers, Web Beacons, and other Internet tracking technology to collect information from a user’s computer, mobile, or other device.
- A “Cookie” is a data file that is created and stored on your computer’s hard drive when you visit our Services. An “Anonymous Identifier” is a random string of characters that is used for similar reasons as Cookies.
- A “Web Beacon” is an object embedded into a web page or an e-mail that collects various data. A Web Beacon is known by several common terms, such as a web bug, tag, page tag, tracking bug, tracking pixel, pixel tag, web pixel, targeting pixel, re-targeting pixel, and clear gif. Web Beacons are tiny graphics with a unique identifier that may be included on our Services for several purposes, including to deliver or communicate with Cookies, to track and measure the performance of our Services, and to monitor how many visitors view our Services. Unlike Cookies, which are stored on the device, Web Beacons are typically embedded invisibly on web pages or in e-mails. When used within e-mail, for example, a web beacon can track whether a user opens a message, clicks on a link within the e-mail, and similar actions. We also use other, similar Internet tracking technology to monitor a user’s actions coming to our Services, moving through our Services, and after leaving our Services.
- We use performance Cookies that allow us to track usage. This allows us to learn more about how users use the Services so that we make changes and improvements, as necessary.
- We use targeting Cookies that measure the effectiveness of our advertising campaigns and to track sites users have visited so that we can measure the effectiveness of our advertising campaigns.
3. We Use an Array of Dynamic Cookies on our Website
We use an array of dynamic cookies on our website, which we change with certain regularity. We collect non-personal information through our Internet log files, which record data such as browser types, domain names, and other anonymous statistical data involving the use of our Services and products. This information may be used to analyze trends, to administer our Services and products, to monitor the use of our products and Services, and to gather general demographic information. We may link this information to personal information for these and other purposes such as personalizing a user’s experience on our Services and evaluating our Services and products in general.